The Influence of Synesthesia on the Retail Experience
For years, retailers have tried to connect with the public on a more personal level, going beyond typical store layouts & creating a unique, in-store brand experience. Retailers are now crafting cultural destinations that appeal to all of the senses - looking to other creative realms to inspire & entice their consumers.
Michael Gatti, AIA, NCARB, Principal and Studio Director at Gensler will moderate an exciting panel discussion that delves into the future of creative retail - what types of collaborations are happening, and more importantly, why.
Join us as we explore the complex and extraordinarily rich overlaps between art, food, culture, & design for a new generation of creative retail visionaries.