Exploring the Synergy Between Interior Design and Branding
An event geared to students in Interior Design, this panel discussion will explore the synergy between branding and Interior Design. In this day and age, no interior design is complete without a "story" to convey. A group of designers will talk about their experience incorporating branding during the design process (both overt and subliminal) to enhance interior environments. The designs created tell a much stronger story than if the design of the interior and branding had happened independently. The panel will include Interior Designers who specialize in Retail, Hospitality & Corporate interiors, as well as specialists in Brand Strategy.
The program will include introductions and case studies from each of the panelists, a discussion prompted by questions from our student moderators and Q&A from the audience. Lunch and networking amongst students and panelists will follow.
Moderators:
Pamela Ortega Jordan, IIDA NY Student Representative
Kevin Lee Yi, IIDA NY Student Representative
Panelists:
Matthew Calkins, Design & Brand Strategist, Gensler
Stephanie Lin, RA, AIA, LEED AP, Design Project Manager, Store Design & Development, Michael Kors
Matthew McNerney, Senior Brand Strategist, Ralph Appelbaum Associates, Inc.
Barry Richards, Principal, Studio Leader, Rockwell Group
Event Sponsors:
Bob and Hazel Siegel
