Redefining the Commercial Design Landscape

Today, more commercial clients are seeking out boutique artisan products to outfit their environment and represent their brand. To discuss this continuing movement, we explore how designers are creating interiors and products, that cater to these growing needs and blur the lines between what has been traditionally viewed as commercial and residential aesthetics. Additionally, we learn how established manufacturers are navigating this trend, while maintaining the ability to influence, compete, and bring lucrative designs to the forefront of the marketplace.

Moderator:
Paul Makovsky, Editorial and Brand Director, Metropolis Magazine

Speakers:
Richard Elder, Vice President of Brand Design, Herman Miller
Scott Fellows, Founder, BassamFellows, Inc.
Brad Sherman, Founder, Float

Event Sponosors:
Herman Miller
Benhar Interiors
J + J Invision
Formica