Transitioning the Brand
There are a multitude of emerging brands that have launched businesses online. Examples include Away, Bonobos, Glossier and Casper – to name a few.
For these brands and others, there comes a time when it makes sense to expand into a physical retail presence, But where to start?
Ideally, no company wants to “re-invent the wheel”. So what can we learn from the brands that have made the transition?
This presentation will address the challenges faced by emerging online brands ready to transition to a physical retail environment.
Moderator:
Zak Hoke, Retail Brand Manager, Nike NYC
Speakers:
Brandon Lee, Director of Visual Merchandising, Bonobos
Andrew Neelon, Chief of Staff, Bonobos
Melody Hill, Store Design Project Manager, Casper
Michelle Chiu, Vice President of Brand Experience, Blue Apron
This event will provide 0.1 IDCEC CEUs
The current compliance period runs from Jan. 1, 2018 to Dec. 31, 2019. IIDA Professional and Associate Members are required to complete and report 1.0 CEU (10 hours) of continuing education prior to Dec. 31, 2019. All Professional and Associate Members (active and inactive) including educators, IIDA Fellows, and chapter officers must adhere to IIDA compliance requirements. IIDA accepts all IDCEC approved courses. It is the responsibility of each member to maintain their own records. Please review these Helpful Hints before using the IDCEC CE Registry.
